Matt Wilson has created a highly accessible and informative infographic called, 'The Impact Of Color In Your Logo Design.'
It helps one understand how influential color might be when it comes to expressing a brand's characteristics. It may seem quite obvious, but not everyone remembers that every decision made about a brand or branding in general, is an important one.
Specifically, logo or brand color awareness goes a long way. It will affect the initial customer response to your brand's identity, when it joins the millions of other brands and logos out there in the market—It's the logo equivalent of the first impression.
You may have the best brand identity concept, but without something relevant in terms of color, the future impact of your brand might be affected—especially in today's highly competitive and bustling online business environment.
Learn more or have a refresher about the importance of color in branding, with the infographic below:
[via Bitrebels.com and Visual.ly, images via British Design Experts and Matt Wilson]